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Sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies

Jordana Marques Kneipp (Postgraduate Program in Business Administration, Universidade Federal de Santa Maria, Santa Maria, Brazil)
Clandia Maffini Gomes (Postgraduate Program in Business Administration, Universidade Federal de Santa Maria, Santa Maria, Brazil)
Isak Kruglianskas (Universidade de São Paulo, São Paulo, Brazil)
Francies Diego Motke (Postgraduate Program in Business Administration, Universidade Federal de Santa Maria, Santa Maria, Brazil)
Kamila Frizzo (Postgraduate Program in Business Administration, Universidade Federal de Santa Maria, Santa Maria, Brazil)

World Journal of Science, Technology and Sustainable Development

ISSN: 2042-5945

Article publication date: 29 June 2021

Issue publication date: 6 July 2021

534

Abstract

Purpose

This study has aimed to analyze the relationship between the adoption of sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies.

Design/methodology/approach

The study has been characterized as quantitative and comprised the conduction of a survey with Brazilian industrial companies.

Findings

Results have shown that companies with a high degree of innovation in their business models invest more strongly in strategic dimensions of sustainable innovation, which in general involve stakeholders and cross the organization's internal boundaries, requiring proactive attitudes from the company, probably because this type of investment gives them greater competitiveness in their market and also requires a radical modification of their business model.

Practical implications

This study seeks to present contributions to entrepreneurs and policy makers, in the face of the innovative and sustainable challenges imposed by society and the guidelines for sustainable development in order to reflect on positive impacts on local and global development.

Social implications

Comprehending the behavior of industrial companies in Brazil in relation to sustainable innovation and its impact on society contributes to understanding the benefits of adopting a strategic management of sustainable innovation, minimizing negative socio-environmental impacts.

Originality/value

By analyzing the themes of sustainable innovation and business model, the present study may contribute to adopting business behavior that strategically and systemically integrates the objectives of sustainable innovation.

Keywords

Acknowledgements

The authors would like to thank for the financial support provided by FAPERGS, CNPQ and CAPES.

This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.

Citation

Kneipp, J.M., Gomes, C.M., Kruglianskas, I., Motke, F.D. and Frizzo, K. (2021), "Sustainable innovation practices and the degree of innovation of business models in Brazilian industrial companies", World Journal of Science, Technology and Sustainable Development, Vol. 18 No. 3, pp. 221-238. https://doi.org/10.1108/WJSTSD-02-2021-0019

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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