Sustainability intention: mediator of sustainability behavioral control and sustainable entrepreneurship

Abstract

Purpose

The purpose of this paper is to report results of a study carried out to establish the mediation effect of sustainability intention in the relationship between sustainability behavioral control and sustainable entrepreneurship.

Design/methodology/approach

This study is cross sectional and correlational. Data were collected through a questionnaire survey of 384 small businesses. Data were analyzed through correlation coefficients and linear regression using Statistical Package for Social Sciences and the Medgraph program.

Findings

The results suggest that sustainability intention partially mediates the relationship between sustainability behavioral control and sustainable entrepreneurship. Results further indicate that sustainability behavioral control and sustainability intention are significant predictors of sustainable entrepreneurship.

Originality/value

This study provides an initial empirical evidence on the mediation effect of sustainability intention in the relationship between sustainability behavioral control and sustainable entrepreneurship. To the researcher's knowledge, no study had been conducted on such an interesting topic using evidence from a developing country such as Uganda.

Citation

Kimuli, S.N.L., Orobia, L., Sabi, H.M. and Tsuma, C.K. (2020), "Sustainability intention: mediator of sustainability behavioral control and sustainable entrepreneurship", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 16 No. 2, pp. 81-95. https://doi.org/10.1108/WJEMSD-12-2019-0096