Does technology orientation predict firm performance through firm innovativeness?
World Journal of Entrepreneurship, Management and Sustainable Development
ISSN: 2042-5961
Article publication date: 19 May 2020
Abstract
Purpose
The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm innovativeness (FI) in the relation between TO and FP.
Design/methodology/approach
Quantitative approach has been adopted for analyzing the impact of TO on FP in software houses located in two big cities of Pakistan. Mean, standard deviation, correlation and regression analysis were used.
Findings
Results proved that of TO predicts FP and FI mediate the relationship between TO and FP.
Practical implications
This study used cross-sectional further studies may be conducted using longitudinal research design for achieving in-depth insights.
Social implications
Software houses should focus on TO and innovativeness for improving their performance.
Originality/value
This research guides the way to improve performance TO and innovativeness of software houses based on the empirical results.
Keywords
Citation
Yousaf, S., Anser, M.K., Tariq, M., Sahibzada Jawad, S.U.R., Naushad, S. and Yousaf, Z. (2020), "Does technology orientation predict firm performance through firm innovativeness?", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 17 No. 1, pp. 140-151. https://doi.org/10.1108/WJEMSD-11-2019-0091
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited