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A generation of bricoleurs: digital entrepreneurship in Kenya

Jenna Grzeslo (Independent Researcher, Springfield, Massachusetts, USA)

World Journal of Entrepreneurship, Management and Sustainable Development

ISSN: 2042-5961

Article publication date: 30 November 2020

Issue publication date: 15 December 2020

412

Abstract

Purpose

The purpose of this study is to explore how the uptake of digital technologies influences youth entrepreneurship in Kenya.

Design/methodology/approach

This study utilizes 28 semi-structured interviews with entrepreneurs age 21–35 in Nairobi, Kenya. Interview transcripts were analyzed using open- and closed-coding.

Findings

Millennial entrepreneurs embrace change and challenges by harnessing mobile technologies and social media. In doing so, they are engaging in what French sociologist Lévi-Strauss called “bricolage,” or “making do with what's at hand.”

Originality/value

This study explores a unique segment of entrepreneurs, Millennials in Kenya and identified the ways in which digital entrepreneurship represents a form of bricolage.

Keywords

Acknowledgements

I owe a debt of gratitude to the faculty and staff at the Donald P. Bellisario College of Communications at Penn State University, my affiliation at the time the work was completed. I would like to acknowledge the Africana Research Center and the Graduate School at Penn State for funding this work. Finally, I would like to acknowledge the Institute for Development Studies at the University of Nairobi for overseeing this work in Kenya.

Citation

Grzeslo, J. (2020), "A generation of bricoleurs: digital entrepreneurship in Kenya", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 16 No. 4, pp. 403-412. https://doi.org/10.1108/WJEMSD-10-2019-0078

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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