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Sustainability marketing: US hotels vs. international hotel chains

Lana Brackett (Gabelli School of Business, Roger Williams University, Bristol, Rhode Island, USA)
B. Nathaniel Carr II (Gabelli School of Business, Roger Williams University, Bristol, Rhode Island, USA)

World Journal of Entrepreneurship, Management and Sustainable Development

ISSN: 2042-5961

Article publication date: 9 March 2015

Abstract

Purpose

The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing.

Design/methodology/approach

A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains.

Findings

The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains.

Originality/value

This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.

Keywords

Citation

Brackett, L. and Carr II, B.N. (2015), "Sustainability marketing: US hotels vs. international hotel chains", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 11 No. 1, pp. 32-36. https://doi.org/10.1108/WJEMSD-06-2014-0017

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited