Sustainability marketing: US hotels vs. international hotel chains

Abstract

Purpose

The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing.

Design/methodology/approach

A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains.

Findings

The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains.

Originality/value

This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.

Citation

Brackett, L. and Carr II, B.N. (2015), "Sustainability marketing: US hotels vs. international hotel chains", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 11 No. 1, pp. 32-36. https://doi.org/10.1108/WJEMSD-06-2014-0017