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The entrepreneurial ecosystem quality for sustainable franchising: Mediating effects of public–private–partnership (PPP) support in Uganda

Abbey Mutumba (Department of Leisure and Hospitality, Makerere University, Kampala, Uganda)
Mohammad Ngoma (Department of Graduate Studies and Research, Makerere University, Kampala, Uganda)
John C. Munene (FGSR, Makerere University, Kampala, Uganda)
Joseph Mpeera Ntayi (Department of Management Sciences, Makerere University, Kampala, Uganda)

World Journal of Entrepreneurship, Management and Sustainable Development

ISSN: 2042-5961

Article publication date: 29 November 2019

Issue publication date: 27 January 2020

280

Abstract

Purpose

The purpose of this paper is to establish the mediation effects of public–private–partnership (PPP) on the association between complementary entrepreneurial networking and the entrepreneurial ecosystem quality for sustainable franchising.

Design/methodology/approach

A structured questionnaire was used to collect this study’s qualitative data from a study population of sub-franchisor organizations in Uganda. Statistical techniques were used to analyze the data.

Findings

Part of the authorized distributors’ mutually beneficial networking is directly connected to multi-actor networks that continuously simplify their local access to affordable franchise financing, mentors and supportive leaders. Also, the same association is mediated through PPP supported franchise-business information and widely appealing awards to be won.

Research limitations/implications

One of the areas for further study is a related study on the moderating effects of the PPP support in another developing country, which is clarified in this study.

Originality/value

The complexity theory has provided an explanation of the entrepreneurial ecosystem quality for sustainable franchising across the rural and urban markets in an African country.

Keywords

Acknowledgements

This study was funded by the African Development Bank (ADB) fellowship/scholarship to the corresponding author through the Makerere University Business School (MUBS) PhD Permission to Study and Fellowship. The ADB research funding enabled this study’s co-authors to design, collect and analyze the data from which this research paper was developed up to its submission into this journal, WJEMSD.

Citation

Mutumba, A., Ngoma, M., Munene, J.C. and Ntayi, J.M. (2020), "The entrepreneurial ecosystem quality for sustainable franchising: Mediating effects of public–private–partnership (PPP) support in Uganda", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 16 No. 1, pp. 44-56. https://doi.org/10.1108/WJEMSD-04-2019-0027

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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