Mobility as a service: a new model for sustainable mobility in tourism

Pierdomenico Signorile (Department of Business and Law Studies, University of Bari Aldo Moro, Bari, Italy)
Vincenzo Larosa (Department of Business and Law Studies, University of Bari Aldo Moro, Bari, Italy)
Ada Spiru (Department of Business and Law Studies, University of Bari Aldo Moro, Bari, Italy)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Publication date: 9 April 2018

Abstract

Purpose

Developing sustainable mobility can add value to the travel and tourism experience in alpine areas and can become a challenge for destinations in terms of interests, goals, skills and values involving both public and private subjects. Mobility as a Service (MaaS) is a new model for delivering sustainable transport services that in recent experiences seem to be an alternative to the use of owned cars by allowing the personalized use of a bundle of public and private transport means. This paper aims to identify the positive aspects in the two main Alpine regions affected by tourism demand coming mainly from Lombardy by implementing a mobility model inspired by Maas in the Lombardy capital.

Design/methodology/approach

The tourism demand of the Autonomous Province of Trento and the Aosta Valley Region is thus analyzed using descriptive statistics on tourist flows and mobility characteristics.

Findings

Technology and propensity to change are the determining factors to move from traditional to innovative mobility systems.

Originality/value

This work, by considering the recent studies on MaaS models, limited to sustainable urban mobility models, extends the MaaS approach to the key concepts of “sustainable mobility” and “sustainable tourism” by analyzing the tourist flow, which from Lombardy invest the main alpine regions.

Keywords

Citation

Signorile, P., Larosa, V. and Spiru, A. (2018), "Mobility as a service: a new model for sustainable mobility in tourism", Worldwide Hospitality and Tourism Themes, Vol. 10 No. 2, pp. 185-200. https://doi.org/10.1108/WHATT-12-2017-0083

Download as .RIS

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.