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Introduction: how could rural tourism provide better support for wellbeing and socio-economic development?

Ardhendu Shekhar Singh (Symbiosis School of Banking and Finance, Symbiosis International (Deemed University), Pune, India)
Sanjai K. Parahoo (Hamdan Bin Mohammed Smart University, Dubai, United Arab Emirates)
Madhavi Ayyagari (Mindsbourg Management Consultancy, Dubai, United Arab Emirates)
Thanika Devi Juwaheer (Faculty of Law and Management, University of Mauritius, Reduit, Mauritius)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 7 November 2022

Issue publication date: 31 January 2023

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Abstract

Purpose

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic development of local stakeholders.

Design/methodology/approach

The paper covers different facets of rural tourism in promoting the socio-economic development of rural communities. Specifically, the articles in this issue capture the nuances of how local stakeholders in rural tourism in different geographical regions use various strategies to promote the well-being and socio-economic development of local communities.

Findings

The papers in this theme issue demonstrate the potential role of rural tourism in promoting the socio-economic development of rural communities. These papers make an important contribution to the theory and practice of rural tourism by providing in-depth insight into the recovery and growth strategies adopted by stakeholders in diverse rural tourism destinations, especially in the wake of turbulent times such as the recent coronavirus disease 2019 (COVID-19) pandemic. These papers suggest frameworks for further research and provide case studies of innovation and adaptation.

Originality/value

This theme issue analyses stories of innovation, adaptation, and growth of rural tourism in various destinations that presented the industry with unique challenges in the wake of the COVID-19 pandemic. The discussion provides some lessons and charts direction for the industry. The significance is greater when stakeholders of rural tourism and policymakers view rural tourism as an engine for the recovery and growth of the rural and national economy.

Keywords

Citation

Singh, A.S., Parahoo, S.K., Ayyagari, M. and Juwaheer, T.D. (2023), "Introduction: how could rural tourism provide better support for wellbeing and socio-economic development?", Worldwide Hospitality and Tourism Themes, Vol. 15 No. 1, pp. 3-7. https://doi.org/10.1108/WHATT-08-2022-0100

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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