The FC Porto Museum project and the challenges of a new reality

Abstract

Purpose

This paper aims to explain how FC Porto positioned its museum and stadium as touristic and cultural attractions of reference in Porto. The current international situation demands a reflection on how to behave in relation to the market in the near future.

Design/methodology/approach

This paper is based on information drawn from official sources and relevant FC Porto data.

Findings

FC Porto Museum has an extensive program of cultural events that is offered every month to the locals. Public and private partnerships have also been celebrated by welcoming all kinds of audiences from schools to universities and tour operators.

Practical implications

Now that everyone is living in unprecedented and challenging times, sharing experiences on how to evolve and create new opportunities to the public is even more essential.

Originality/value

FC Porto Museum and Dragão Stadium are among the most visited attractions in Porto. Although cultural attractions are often more popular, during the past six years the impact of the museum and stadium on the tourism sector in the eastern area of the city and the local community cannot be underestimated.

Citation

Valente, L. (2020), "The FC Porto Museum project and the challenges of a new reality", Worldwide Hospitality and Tourism Themes, Vol. 12 No. 6, pp. 767-770. https://doi.org/10.1108/WHATT-07-2020-0077