Airlift and tourism development: two sides of the same coin

Abstract

Purpose

This viewpoint paper provides insights and actions as to how destinations and airports need to be aligned in post-COVID-19 resumption. This paper aims to inform those working in airports and tourism boards about how to deal with airlines and support connectivity and route development post-COVID-19.

Design/methodology/approach

This paper provides a practical viewpoint based on working with airlines and tourism boards as part of consultancy and advisory development.

Findings

This paper offers practical suggestions on how airlines, airports and tourism boards can work together to support air connectivity and tourism development.

Practical implications

This paper provides those working in aviation and the tourism industry with practical steps to manage route development and connectivity post-COVID-19.

Originality/value

The paper suggests new ways of working towards the integration of efforts made by airlines, airports and tourism boards.

Citation

Eccles, G. (2020), "Airlift and tourism development: two sides of the same coin", Worldwide Hospitality and Tourism Themes, Vol. 12 No. 6, pp. 739-745. https://doi.org/10.1108/WHATT-07-2020-0075