TY - JOUR AB - Purpose This paper aims to evaluate the “Janus-faced” character and causes of overtourism to propose recommendations to tackle such a phenomenon.Design/methodology/approach A case study analysis approach is adopted for this study. Studies of practitioners are presented and reflected upon with reference to academic literature on overtourism.Findings The study presents practical examples from Haiti, Nicaragua and Zanzibar. Tourism practitioners’ studies on overtourism are presented and general recommendations on tackling overtourism are proposed.Research limitations/implications This study will be of interest to tourism practitioners and Destination Marketing Organisations (DMOs) worldwide who seek understanding of the overtourism phenomenon and the associated negative impacts. The study provides useful recommendations that can be used in similar situations of overtourism.Originality/value The paper extends understanding of overtourism causes and consequences. While overtourism is generally looked at from impact studies, this paper argues the urgent need for solutions to tackle the phenomenon. VL - 11 IS - 5 SN - 1755-4217 DO - 10.1108/WHATT-06-2019-0039 UR - https://doi.org/10.1108/WHATT-06-2019-0039 AU - Avond Guillaume AU - Bacari Chaarani AU - Limea Isabelle AU - Seraphin Hugues AU - Gowreesunkar Vanessa AU - Mhanna Rami PY - 2019 Y1 - 2019/01/01 TI - Overtourism: a result of the Janus-faced character of the tourism industry T2 - Worldwide Hospitality and Tourism Themes PB - Emerald Publishing Limited SP - 552 EP - 565 Y2 - 2024/05/09 ER -