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Benchmarking innovations and new practices in rural tourism development: How do we develop a more sustainable and responsible rural tourism in Asia?

Vikneswaran Nair (School of Hospitality, Tourism and Culinary Arts, Taylor's University, Subang Jaya, Malaysia)
Kashif Hussain (School of Hospitality, Tourism and Culinary Arts, Taylor’s University, Subang Jaya, Malaysia)
May Chiun Lo (Universiti Malaysia Sarawak, Kuchin, Malysia)
Neethiahnanthan Ari Ragavan (School of Hospitality, Tourism and Culinary Arts, Taylor’s University, Subang Jaya, Malaysia)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 9 November 2015

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Abstract

Purpose

The main aim of this paper is to review the contribution made by this theme issue in responding to the strategic question: “How do we develop more sustainable and responsible rural tourism by benchmarking innovations and new practices in Asia?”

Design/methodology/approach

A content analysis of the papers was undertaken to learn from best practices within and outside Asia. Structured questions were used to enable the theme editors to reflect on the rationale for the theme issue question, the starting point and the nature of the contribution made by the writing team.

Findings

This summary highlights the most significant outcomes in terms of the contributions to knowledge and/or professional practice, and also the implications for management action and applied research arising from the review of best practices in Asian countries such as Malaysia, Indonesia, Thailand, The Philippines, Vietnam, Korea, India, China and Chinese Taipei. Some of the innovative approaches that can be adopted by Asia from non-Asian countries, namely, New Zealand, Australia, Canada, Lesotho and Poland, are also presented.

Research limitations/implications

This paper outlines the challenges and new approaches needed in managing and developing rural tourism initiatives that have been established in other countries.

Originality/value

This paper explores the extent to which the lessons and innovative approaches discussed in this theme issue could be replicated and applied in countries that are developing rural tourism.

Keywords

Acknowledgements

This publication was made possible via partial funding from the Ministry of Education’s Long Term Research Grant Scheme (2011-2016), Reference No.: JPT.S(BPKI)2000/09/01/015Jld.4(67).

Citation

Nair, V., Hussain, K., Lo, M.C. and Ragavan, N.A. (2015), "Benchmarking innovations and new practices in rural tourism development: How do we develop a more sustainable and responsible rural tourism in Asia?", Worldwide Hospitality and Tourism Themes, Vol. 7 No. 5, pp. 530-534. https://doi.org/10.1108/WHATT-06-2015-0030

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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