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The cost competitiveness, competitiveness and sustainability of the hospitality industry in India

Madhu Vij (Faculty of Management Studies, University of Delhi, New Delhi, India)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 8 August 2016

1961

Abstract

Purpose

This study aims to provide a comprehensive treatment of the various issues surrounding the concept of the cost competitiveness, competitiveness and sustainability of the hospitality industry. We also investigate how innovations in the Indian hospitality industry can optimize costs without compromising the quality of the product or the services offered.

Design/methodology/approach

The methodology used is mainly survey-based with the use of both structured and unstructured questionnaires. In addition, some interviews were conducted with policy-makers and academics to explore from their perspectives what might be the innovations and sustainability issues in the next decade.

Findings

The paper helps to identify the essential aspects of cost competitiveness, competitiveness and sustainability in the hospitality industry and to better understand if cost optimization can be accomplished simply by realigning process or cost. These issues have become very important in India in the present context of globalization.

Practical implications

With growing competition on a global level, the hospitality industry needs to proactively manage its internal operations and focus on reducing costs and raising service quality. In this context, the paper helps to reveal sustainable cost effective practices that are geared to today’s competitive environment.

Originality/value

The inspiration to write this paper arises from the recent global economic slowdown and the fact that the hospitality industry is confronted with growing competition on a global level. This study highlights how value can be created for customers by applying suitable strategies.

Keywords

Citation

Vij, M. (2016), "The cost competitiveness, competitiveness and sustainability of the hospitality industry in India", Worldwide Hospitality and Tourism Themes, Vol. 8 No. 4, pp. 432-443. https://doi.org/10.1108/WHATT-04-2016-0019

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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