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Antecedents of yacht tourism participants’ satisfaction and word-of-mouth intention

Anestis Fotiadis (College of Business, Zayed University, Abu Dhabi, United Arab Emirates)
John Rice (College of Business Administration, College of Business, University of Sharjah, Sharjah, United Arab Emirates)
Rund Hiyasat (College of Art and Creative Enterprise, Zayed University, Abu Dhabi, United Arab Emirates)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 24 July 2023

Issue publication date: 28 July 2023

108

Abstract

Purpose

As a contribution to current knowledge of luxury yachting, this study applies a theoretical discussion to explain how gratification, social motives, financial risk and status quo interact to predict satisfaction and word-of-mouth intentions among luxury yachting travelers. Additionally, gender moderating effects on antecedent factors of satisfaction were examined.

Design/methodology/approach

A questionnaire was distributed in the United Arab Emirates, and 228 valid questionnaires were received which were analyzed with AMOS structural equation modeling.

Findings

The results of this study were analyzed using structural equation modeling. According to the results, factors such as gratification, social motives, and the status quo are significantly associated with satisfaction. The degree of satisfaction is directly related to the likelihood of spreading word of mouth. Result differences between males and females can be explained by moderating effects.

Originality/value

This is one of the first studies that examine the antecedents of luxury yachting to satisfaction and word of mouth impact.

Keywords

Citation

Fotiadis, A., Rice, J. and Hiyasat, R. (2023), "Antecedents of yacht tourism participants’ satisfaction and word-of-mouth intention", Worldwide Hospitality and Tourism Themes, Vol. 15 No. 4, pp. 349-361. https://doi.org/10.1108/WHATT-03-2023-0042

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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