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The development approaches to tourist value propositions of small cities: The case of the Vladimir Region

Svetlana Berezka (Faculty of Economics, Lomonosov Moscow Stare University, Moscow, Russia)
Mikhail Y. Kolkov (Administration of the Vladimir Region, Vladmir, Russia)
Elena V. Pereskokova (Administration of the Vladimir Region, Vladmir, Russia)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 13 August 2018

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Abstract

Purpose

This paper aims to analyze the modern approaches to the development of tourist value proposition and to discuss relevant cases of small cities in Russia.

Design/methodology/approach

The paper uses a case study approach based on the experience in Vladimir Region with respect to government and its support for tourism development.

Findings

Based on the analysis of the main approaches to the development of tourist value propositions of small cities, the experience of the Vladimir Region is used to discuss composite tourist products that combines different values for tourists.

Practical implications

Several recommendations are offered for developing and improving the tourist value propositions of small cities, including clear positioning of a destination from competitors, communicating values that are of high interest to target segments, event marketing, extension of tourist experiences and networking of small cities that can contribute to the composite tourist value proposition.

Originality/value

The main output of this paper is to provide understanding of approaches to developing tourist value propositions for small cities that can be used in transitional economies to contribute to the sustainable development of the territory, based on the experience of the Vladimir Region, Russia.

Keywords

Acknowledgements

This paper is financially supported by the Russian Science Foundation (project No. 17-18-01324 “Sustainable development of the territorial economy through networking of small cities and district centers”).

Citation

Berezka, S., Kolkov, M.Y. and Pereskokova, E.V. (2018), "The development approaches to tourist value propositions of small cities: The case of the Vladimir Region", Worldwide Hospitality and Tourism Themes, Vol. 10 No. 4, pp. 498-509. https://doi.org/10.1108/WHATT-03-2018-0018

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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