TY  - JOUR
AB  - Purpose Emerging from 20 years of violence and terrorism, the city of Medellin, Colombia, has used social transformation to improve civic culture, leading to a renaissance. The purpose of this study is to explore how social transformation can lead to urban transformation, forming the basis for sustainable, post-conflict tourism.Design/methodology/approach This case study is based on available descriptive data and direct observation supported by secondary sources.Findings The results of the research help to provide a better understanding of the conditions needed to develop and manage sustainable tourism in post-conflict environments. In so doing, it should be possible to make better policy decisions, with particular reference to social and urban interventions on planning, design and entrepreneurship.Research limitations/implications The transformation of Medellin’s civic culture can be a model for destination with similar histories that present significant destination image and branding challenges – though each will take different paths.Originality/value This paper is one of the first on post-conflict tourism that analyzes the impact on a destination and country of internal turmoil due to narco-terrorism and insurgency over a lengthy period.
VL  - 9
IS  - 3
SN  - 1755-4217
DO  - 10.1108/WHATT-02-2017-0012
UR  - https://doi.org/10.1108/WHATT-02-2017-0012
AU  - Castillo-Palacio Marysol
AU  - Harrill Rich
AU  - Zuñiga-Collazos Alexander
PY  - 2017
Y1  - 2017/01/01
TI  - Back from the brink: Social transformation and developing tourism in post-conflict Medellin, Colombia
T2  - Worldwide Hospitality and Tourism Themes
PB  - Emerald Publishing Limited
SP  - 300
EP  - 315
Y2  - 2024/04/26
ER  -