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Adoption of sustainable practices by Asian hotels: gaps in academia

Sidharth Srivastava (Department of Hotel Management, Banarsidas Chandiwala Institute of Hotel Management and Catering Technology, New Delhi, India)
Sandeep Kumar Dey (Tomas Bata University in Zlin, Zlin, Czech Republic)
Savita Sharma (Department of Tourism and Hospitality, Shri Vishwakarma Skill University, Palwal, India)
Mark Ratilla (Tomas Bata University in Zlin, Zlin, Czech Republic) (Visayas State University, Baybay City, Philippines)

Worldwide Hospitality and Tourism Themes

ISSN: 1755-4217

Article publication date: 3 April 2023

Issue publication date: 23 May 2023




An extant literature review of hospitality manpower performance reveals the scarcity of green skills among young graduates of hospitality management in the Asian context. Studies signal the discrepancy between knowledge imbibed and skills acquired. The current study is a call to action to identify the barriers to green training at the academic level.


The paper is based on a qualitative investigation by senior academics from Asian countries. Thematic analysis is the primary method deployed.


Four major themes emerged from the analytical exercise. They include lack of resources, policies and regulations, an overburdened curriculum and awareness. Interestingly, the themes are in tandem with the Tourism Education Futures Institute (TEFI) value framework for nurturing sustainability practices in the hospitality industry through systematic programming of hotel management education.

Practical implications

In order to meet the United Nations Sustainable Development Goal 2030 (Goal 4) of ensuring lifelong strategic education to foster sustainability, the green skill–knowledge gap must be bridged at the academic level. The current paper sheds light on how the synergy between industry and academia can address this knowledge–skill gap and develop sustainable capacities in the long run.


This study used a qualitative dataset, and the findings contribute to the sustainability literature. Further studies can be undertaken using big data in varied settings.



This project has been financed within OP RDE project junior grants of TBU in Zlin, reg. No. CZ.02.2.69/0.0/19_073/0016941 entitled “A behavioural investigation of virtual reality technology towards sustainable tourism.”


Srivastava, S., Dey, S.K., Sharma, S. and Ratilla, M. (2023), "Adoption of sustainable practices by Asian hotels: gaps in academia", Worldwide Hospitality and Tourism Themes, Vol. 15 No. 3, pp. 220-230.



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