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Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing? An empirical study

Tuyet-Mai Nguyen (Department of Marketing, Griffith University, Brisbane, Australia and Department of Economic Information System and E-commerce, Thuongmai University, Hanoi, Vietnam)

VINE Journal of Information and Knowledge Management Systems

ISSN: 2059-5891

Article publication date: 27 November 2019

Issue publication date: 17 January 2020

Abstract

Purpose

This study aims to examine the relationship between intrinsic motivation and online knowledge sharing intentions (KSIs) and the moderating effect of extrinsic motivation and organisational culture on this relationship. The influence of online KSI on two dimensions of online knowledge sharing behaviour, knowledge donating and knowledge collecting, was also investigated.

Design/methodology/approach

Based on the extensive literature review, a questionnaire was designed. In total, 290 questionnaires from employees in Vietnamese companies in the banking and insurance industry were collected and tested using structural equation modelling. Statistical analysis was conducted using SPSS and PLS 3 software to examine the research hypotheses.

Findings

This study found that rewards and reciprocity undermined the influence of self-enjoyment on online KSI, while top management support and social interaction ties undermined the relationship between self-efficacy and online KSI. Top management support positively moderated the effect of self-enjoyment on online KSI. The results also suggested that online KSI was a good predictor of online knowledge donating and collecting.

Originality/value

Little is empirically known about the moderating effect of extrinsic motivation and organizational culture on intrinsic motivation. The study brings new insights to further understand about online knowledge sharing in an organisation.

Keywords

Citation

Nguyen, T.-M. (2020), "Do extrinsic motivation and organisational culture additively strengthen intrinsic motivation in online knowledge sharing? An empirical study", VINE Journal of Information and Knowledge Management Systems, Vol. 50 No. 1, pp. 75-93. https://doi.org/10.1108/VJIKMS-02-2019-0019

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited