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Dominance of agility in tourism value chains: evidence from India

Santanu Mandal (Department of Operations and Information Technology, ICFAI Business School Hyderabad, Hyderabad, India.)
Venkateswara Rao Korasiga (Department of Operations and Information Technology, ICFAI Business School Hyderabad, Hyderabad, India.)
Payel Das (Department of Media and Communication, Symbiosis Institute of Media and Communication, Pune, India.)

Tourism Review

ISSN: 1660-5373

Article publication date: 19 June 2017

Abstract

Purpose

Tourism supply chains (SCs) are recently gaining importance and there is a dire need for empirical testing and theory development in allied areas. The current investigation aims to explore the importance of management learning, relationship development, shared vision, inter-firm integration and technology perception as essential management capabilities required for the development of dynamic capability of tourism SC agility. Furthermore, the study explores the agile influence on competitive advantage.

Design/methodology/approach

The study collected perceptual responses from 233 active participants and respondents in the tourism sector. The collected data were analyzed for the validity of the proposed relationships through partial least squares.

Findings

Findings suggest relationship development, shared vision, inter-firm integration and technology perception as significant enablers. Furthermore, tourism SC agility was found to enhance competitive advantage.

Originality/value

The study further advances theory development and empirical testing through extending the concept of agility to tourism SCs and examining its enablers. Furthermore, the study developed measured for the utilized enablers of tourism SC agility through appropriate development in tourism contexts.

Keywords

Citation

Mandal, S., Korasiga, V.R. and Das, P. (2017), "Dominance of agility in tourism value chains: evidence from India", Tourism Review, Vol. 72 No. 2, pp. 133-155. https://doi.org/10.1108/TR-11-2016-0048

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited