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Tourism and on-site humour: a perspective article

Anja Pabel (School of Business and Law, Central Queensland University , Cairns, Australia)
Philip L. Pearce (School of Business and Law, Central Queensland University , Cairns, Australia)

Tourism Review

ISSN: 1660-5373

Article publication date: 13 September 2019

Issue publication date: 20 February 2020




This paper aims to outline major theoretical concepts relating to the tourism-humour relationship and provide commentary on opportunities for further research in this area.


Papers for this perspective research were sourced by conducting a systematic review which critically appraised relevant research on this topic to provide evidence on humour and its current use in tourism settings.


Humour has received attention from many academic tribes and disciplines; however, investigations in the context of tourism are only in its early stages.

Research limitations/implications

The paper is based on a select number of peer-reviewed literature studies on the topic of tourism and humour.

Practical implications

The paper outlines some of the challenges that tourism operators face regarding authenticity, i.e. when the delivery of scripted humour is performed in such a way that it is considered spontaneous and meaningful.


The paper provides a brief overview of how humour is currently used in tourism settings and recommends future research opportunities to guide further studies into this topic.



Pabel, A. and Pearce, P.L. (2020), "Tourism and on-site humour: a perspective article", Tourism Review, Vol. 75 No. 1, pp. 65-68.



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