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Beauty as a factor of economic and social development

Rodolfo Baggio (Dondena Centre for Research on Social Dynamics, Bocconi University, Milan, Italy and National Research Tomsk Polytechnic University, Tomsk, Russia)
Vincenzo Moretti (Giuseppe Di Vittorio Foundation, Rome, Italy)

Tourism Review

ISSN: 1660-5373

Article publication date: 8 January 2018

Issue publication date: 15 February 2018




The purpose of this paper is to discuss how aesthetic features can be the basis for a virtuous chain that leads to social and economic development.


The aesthetic characteristics of a destination are an important attractive feature. More than that, they can be considered a key determinant for economic and social growth. A conceptual support to this idea is presented here by following a line which links beauty to creativity, innovation and socio-economic development.


A purely qualitative and logical-deductive line shows how beauty, creativity and innovation are connected in a chain that leads to socio-economic well-being.

Research limitations/implications

This paper is conceptual in nature. The authors intend to use these considerations as a basis for future research.


This paper contributes to the literature on destination governance highlighting a number of factors that are often underestimated.



Baggio, R. and Moretti, V. (2018), "Beauty as a factor of economic and social development", Tourism Review, Vol. 73 No. 1, pp. 68-81.



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