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Wellness tourism: a perspective article

Sergey Kazakov (Department of Company Marketing, National Research University Higher School of Economics, Moscow, Russian Federation)
Olga Oyner (Department of Company Marketing, School of Business Administration, Faculty of Business and Management, National Research University – Higher School of Economics, Moscow, Russian Federation)

Tourism Review

ISSN: 1660-5373

Article publication date: 2 April 2020

Issue publication date: 26 February 2021




This paper aims to examine the development and significant contributions in a growing array of relevant publications spanning from 1946 to date and discuss future developments of the wellness tourism topic until the year 2095.


This perspective study traces down the wellness tourism evolution research by re-viewing and analysing an extant body of the relevant literature over the last 75 years. This paper builds a rigorous perspective review by examination of publications derived from several scientific domains, including tourism, medicine, economics and social sciences.


As a result of this study, wellness tourism can be attributed as a profuse and proliferating research stream in the recent 75 years. Its relevance to significant aspects of life, such as health and also due to effects on human, social, and economic well-being, drives its proliferation. The paper anticipates the relevance and topicality of wellness tourism studies for academic research in the next 75 years.


This paper contributes to the theory by addressing the ambiguous nature of wellness tourism, recapping the debate on the most debated research questions, and revealing the perspectives for future research in this area.



Kazakov, S. and Oyner, O. (2021), "Wellness tourism: a perspective article", Tourism Review, Vol. 76 No. 1, pp. 58-63.



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