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Banking services for SMEs' internationalization: evaluating customer satisfaction

Vincenzo Formisano (Department of Economics and Law, University of Cassino and Southern Lazio, Cassino, Italy)
Andrea Moretta Tartaglione (Department of Economics and Law, University of Cassino and Southern Lazio, Cassino, Italy)
Maria Fedele (Department of Economics and Law, University of Cassino and Southern Lazio, Cassino, Italy)
Ylenia Cavacece (Department of Economics and Law, University of Cassino and Southern Lazio, Cassino, Italy)

The TQM Journal

ISSN: 1754-2731

Article publication date: 16 September 2020

Issue publication date: 27 April 2021

269

Abstract

Purpose

The purpose of this paper is to analyse the quality of banking services provided in support of small- and medium-sized enterprises' (SMEs) internationalization from the customers' perspective.

Design/methodology/approach

Customer satisfaction of 50 Italian SMEs with the banking services provided for international activities has been evaluated by adopting the Kano model's continuous and discrete analyses.

Findings

Results show which banking services provided for business internationalization are necessary to satisfy customers' expectations, which services customers like having and dislike not having and which services are unexpected by customers creating a high increase in satisfaction when provided.

Research limitations/implications

This work shows the value of the Kano model in evaluating the non-linear relationship between customer satisfaction and quality of banking services for the international activities of companies. The main limitation of this work is the limited geographical context of the investigation.

Practical implications

This research suggests banks to transform their role in the relationship with SMEs from mere financiers to active partners committed to their growth abroad by offering a wide range of services not just financial, but also counselling and care professional, thus achieving mutual benefits.

Originality/value

Previous works on banking services and business internationalization are focussed on the transaction costs, information asymmetries and the impact of online banking. This work advances available knowledge by analysing the customer's point of view, evaluating the satisfaction of SMEs which, although more dependent on banks for their expansion abroad than large listed companies, are mostly ignored by literature.

Keywords

Citation

Formisano, V., Moretta Tartaglione, A., Fedele, M. and Cavacece, Y. (2021), "Banking services for SMEs' internationalization: evaluating customer satisfaction", The TQM Journal, Vol. 33 No. 3, pp. 662-680. https://doi.org/10.1108/TQM-07-2020-0159

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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