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The conceptual framework on integrated flexibility: an evolution to data-driven supply chain management

Anurodhsingh Khanuja (Shanti Business School, Ahmedabad, India)
Rajesh Kumar Jain (Institute of Management, Nirma University, Ahmedabad, India)

The TQM Journal

ISSN: 1754-2731

Article publication date: 14 May 2021

Issue publication date: 16 January 2023




This paper aims to establish a relationship between supply chain integration (SCI) and supply chain flexibility (SCF) to develop a two-dimensional approach, i.e. integrated flexibility.


Building on a relational view and dynamic capability theory, this paper argues that integrated flexibility is the strategy that enables organisations to achieve different positions and states to create distinctive capability. The article has proposed the conceptual framework that connects different supply chain strategies and practices to improve supply chain performance (SCP) considering the cross-disciplinary approach.


The conceptual framework around the new perspective, i.e. integrated flexibility, is built to deal with issues related to operations management. The paper suggests examining the mediating effect of SCF between SCI and SCP and the moderating role of knowledge management (KM), data analytics (DA) and quality management (QM) practices on their relationship. Moreover, research direction in terms of propositions and implications are developed to showcase how underlying practices streamline the supply chain and lead to superior SCP.

Practical implications

The proposed framework discusses the degree of integration and flexibility levels to guide practitioners in designing a supply chain strategy with their partners and answering how much resources need to be extended to achieve flexible operations and realise SCP.


Authors have developed an entirely new integrated flexibility concept that provides a base to sustain in the competitive market. The foundation of integrated flexibility is built on relational view and dynamic capability theory and supported by DA, QM and KM.



Khanuja, A. and Jain, R.K. (2023), "The conceptual framework on integrated flexibility: an evolution to data-driven supply chain management", The TQM Journal, Vol. 35 No. 1, pp. 131-152.



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