Establishing a link among total quality management, market orientation and organizational performance: An empirical investigation
ISSN: 1754-2731
Article publication date: 9 March 2020
Issue publication date: 4 November 2020
Abstract
Purpose
This paper presents findings of a survey on total quality management (TQM) practices adopted by the Indian manufacturing organizations. The purpose of this paper is to test and establish the relationship between TQM practice and organizational performance (OP). This paper also aims to examine the impact of TQM practices on OP of Indian manufacturing organizations.
Design/methodology/approach
A survey questionnaire was developed and randomly distributed through e-mail to senior managers of 275 Indian manufacturing organizations. About 230 received questionnaires were used for data analysis. Response rate was 83.63 percent. In particular, hypotheses were developed to examine the effect of TQM on the OP of the manufacturing organizations. Cronbach's alpha reliability of questionnaire was analyzed using factor analysis. Rigorous literature review is enabled to construct structural measurement model, formulation of testable hypothesis and operationalization of constructs.
Findings
It is discovered that TQM has a positive and significant effect on the market orientation (MO). Similarly, the results showed that MO has a positive and significant effect on the OP. With regard to the relationship between TQM and OP, this study found that TQM significantly and positively affects the OP of Indian manufacturing organizations.
Originality/value
This study is a rare and unique empirical study that establishes a link among TQM, MO and OP. The study fulfills need of quality management practice and offers practical implications to Indian managers and motivates further research on the relationship between TQM and OP in Indian manufacturing organizations.
Keywords
Acknowledgements
This is not financed by any funding agency in public, commercial, or not for profit organizations. I express my special thanks to my elder brother for his exemplary guidance, valuable feedback, and constant encouragement throughout the work. His perceptive criticism kept me working to make this paper in a much better way. I also give my sincere thanks to all those Indian managers who shared their experience and knowledge with me.
Citation
Bhaskar, H.L. (2020), "Establishing a link among total quality management, market orientation and organizational performance: An empirical investigation", The TQM Journal, Vol. 32 No. 6, pp. 1507-1524. https://doi.org/10.1108/TQM-01-2019-0012
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited