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Maipu Communication Technology Co., Ltd: challenges in innovation

Zheng He (School of Management and Economics, University of Electronic Science and Technology of China , Chengdu, China)
Leida Chen (Orfalea College of Business, Department of Management, HR and IS, California Polytechnic State University , San Luis Obispo, California, USA)

The CASE Journal

ISSN: 1544-9106

Publication date: 2 May 2017

Abstract

Synopsis

This case traces through a 20-year history of a Chinese high-tech company, Maipu Communications Technology Company. Throughout the company’s growth, Maipu adjusted its innovation models in order to ensure that they remained compatible with corporate strategies, resources and external environments. However, as the company grew bigger, it was finding it more and more difficult to meet its innovation goals. Its current innovation model is a market-driven platform + distributed innovation. While Maipu has achieved some success under this model, it is faced with a myriad of challenges during the execution of the model. The key questions raised by this case are whether Maipu’s current innovation model is suitable for the company at this stage and how the innovation model should be adjusted to propel new innovation and growth opportunities for Maipu in this increasingly competitive market.

Research methodology

This case was a field research case. The authors paid three visits to Maipu Communications Technology Company, during which the authors conducted in-depth interviews with Mr Zhao, the Head of Maipu’s R&D and Innovation group, and several senior and functional managers of the company. Follow-up communication via telephone and e-mail was conducted to verify the accuracy of the written case.

Relevant courses and levels

This case is well suited for courses in the areas of strategic management, innovation management, high-tech management, entrepreneurship, and international business. The target audiences of the case are primarily MBA students, although this case can also be used in upper-level undergraduate business courses.

Theoretical bases

The theoretical basis for this case includes the following management theories: strategy formulation and strategy implementation, business-level and corporate-level strategies, enterprise life-cycle, corporate strategies at various stages of growth, patterns of innovation and applications, and implementation of innovation strategies.

Keywords

Acknowledgements

The authors would like to thank Mr Fei Feng for the data collection and his valuable inputs. This study was financially supported by the University of Electronic Science and Technology of China (UESTC).

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The author/s may have disguised names; financial, and other recognizable information to protect confidentiality.

Citation

He, Z. and Chen, L. (2017), "Maipu Communication Technology Co., Ltd: challenges in innovation", The CASE Journal, Vol. 13 No. 3, pp. 414-437. https://doi.org/10.1108/TCJ-12-2015-0077

Publisher

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Emerald Publishing Limited

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