Building opportunity – Boyes Group realty incorporated
Publication date: 24 December 2021
Issue publication date: 8 February 2022
Abstract
Research methodology
The case was written based on personal interviews with Jordan Boyes.
Case overview/synopsis
Boyes Group, a private real estate brokerage in Saskatoon, Saskatchewan, had been growing rapidly. Company founder Jordan Boyes needed to determine where to continue expanding. Saskatoon held great potential in home building, and he wondered if this would be a direction for his company. His real estate reputation was excellent, but he wondered if building homes would jeopardize his current relationships with local builders. He wanted to move fast, to avoid giving up market share to his competitors.
Complexity academic level
This case was designed for undergraduate and graduate classes in strategy.
Keywords
Acknowledgements
Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources.
Citation
Lane, B. and Klassen, B. (2022), "Building opportunity – Boyes Group realty incorporated", , Vol. 18 No. 1, pp. 143-163. https://doi.org/10.1108/TCJ-10-2020-0139
Publisher
:Emerald Publishing Limited
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