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The Grassroots Battle: Wal-Mart Supercenter Rosemead

Stephen J.J. McGuire (California State University, Los Angeles)
Christine Chueh (California State University, Los Angeles)
Tia Mao (California State University, Los Angeles)
Isela Mercado (California State University, Los Angeles)

Publication date: 1 May 2012

Citation

McGuire, S.J.J., Chueh, C., Mao, T. and Mercado, I. (2012), "The Grassroots Battle: Wal-Mart Supercenter Rosemead", , Vol. 8 No. 2, pp. 22-52. https://doi.org/10.1108/TCJ-08-2012-B003

Publisher

:

Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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