Paytm’s wallet business: on a growth trajectory or suicide mission?
Publication date: 2 January 2018
Abstract
Synopsis
Paytm has become a popular method to make cashless payments in India. Be it for transferring funds through mobile numbers, online payment of utility bills, cabs, etc. or payment to offline merchants. This case elaborates on the position Paytm has attained in the market thus far and its ambitious future growth plans. It describes the strategies being adopted by Paytm’s competitors and the new developments in the payments business in India. The case finally narrates the challenges the Fintech firm faces at present and poses a pertinent question: is Paytm on a growth trajectory or committing suicide by leaping so fast?
Research methodology
The case collates secondary data pertaining to Paytm’s current position and recent developments in the Indian mobile wallet industry. It presents the facts and data published on websites, newspapers, and magazines in the form of a case study.
Relevant courses and levels
This case can be applied to strategic management at under graduate and introductory level in post-graduate marketing of digital products.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial, and other recognizable information to protect confidentiality.
Citation
Agarwal, R. and Tuteja, S. (2018), "Paytm’s wallet business: on a growth trajectory or suicide mission?", , Vol. 14 No. 1, pp. 112-138. https://doi.org/10.1108/TCJ-07-2017-0063
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited