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Paytm’s wallet business: on a growth trajectory or suicide mission?

Richa Agarwal (Department of Human Resource Management, Institute of Management Studies Ghaziabad, Ghaziabad, India)
Sumedha Tuteja (Department of Finance, Institute of Management Studies Ghaziabad, Ghaziabad, India)

The CASE Journal

ISSN: 1544-9106

Publication date: 2 January 2018



Paytm has become a popular method to make cashless payments in India. Be it for transferring funds through mobile numbers, online payment of utility bills, cabs, etc. or payment to offline merchants. This case elaborates on the position Paytm has attained in the market thus far and its ambitious future growth plans. It describes the strategies being adopted by Paytm’s competitors and the new developments in the payments business in India. The case finally narrates the challenges the Fintech firm faces at present and poses a pertinent question: is Paytm on a growth trajectory or committing suicide by leaping so fast?

Research methodology

The case collates secondary data pertaining to Paytm’s current position and recent developments in the Indian mobile wallet industry. It presents the facts and data published on websites, newspapers, and magazines in the form of a case study.

Relevant courses and levels

This case can be applied to strategic management at under graduate and introductory level in post-graduate marketing of digital products.



Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial, and other recognizable information to protect confidentiality.


Agarwal, R. and Tuteja, S. (2018), "Paytm’s wallet business: on a growth trajectory or suicide mission?", The CASE Journal, Vol. 14 No. 1, pp. 112-138.



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