Megatoys Woos Wal-Mart

Stephen J.J. McGuire (California State University, Los Angeles)
Ellen A. Drost (California State University, Los Angeles)
K. Kern Kwong (California State University, Los Angeles)
David Linnevers (California State University, Los Angeles)
Ryan Tash (California State University, Los Angeles)
Oxana Lavrova (California State University, Los Angeles)

The CASE Journal

ISSN: 1544-9106

Publication date: 1 December 2010

Abstract

The company was faced with the dilemma of how to grow, and at what pace. Charlie Woo knew that MegaToys could continue to grow as long as it was able to satisfy Wal-Mart's demands. Peter Woo wondered if this was the smartest way to grow the business. “Growth is a good thing as long as you don't sell your shirt to get it,” he noted. Should MegaToys continue to increase its sales to Wal-Mart, or would dependence on Wal-Mart eventually threaten the firm's success? Were there other, untapped opportunities for MegaToys that were well aligned with its strengths, resources, and capabilities?

Citation

McGuire, S.J.J., Drost, E.A., Kwong, K.K., Linnevers, D., Tash, R. and Lavrova, O. (2010), "Megatoys Woos Wal-Mart", The CASE Journal, Vol. 7 No. 1, pp. 57-86. https://doi.org/10.1108/TCJ-07-2010-B004

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Emerald Group Publishing Limited

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