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Eastern Truss Company: the technology adoption decision

William Ritchie (James Madison University, Harrisonburg, Virginia, USA)
Dusty Williamson (Conmat Group, Harrisonburg, Virginia, USA)
John Ni (University of Rhode Island, Providence, Rhode Island, USA)
Ali Shahzad (James Madison University, Harrisonburg, Virginia, USA)
George Young (Liberty University, Lynchburg, Virginia, USA)

The CASE Journal

ISSN: 1544-9106

Publication date: 10 September 2015

  • Case
  • Teaching notes

Abstract

Synopsis

Located in the Mid-Atlantic region of the United States, Eastern Truss Company produced trusses used in construction of both large warehouses and custom homes. This case presents the student with the opportunity to analyze the critical factors associated with the decision of whether Eastern should adopt a new production technology and whether cash flows from reduction of temporary workers will cover adoption coasts. The student must evaluate the decision to adopt the production technology through the lens of operations management tools. This case is appropriate for undergraduate business studies in the field of operations management.

Research methodology

Case study.

Relevant courses and levels

Undergraduate operations management.

Keywords

  • Cost/benefit analysis
  • Technology adoption

Citation

Ritchie, W., Williamson, D., Ni, J., Shahzad, A. and Young, G. (2015), "Eastern Truss Company: the technology adoption decision", The CASE Journal, Vol. 11 No. 3, pp. 346-355. https://doi.org/10.1108/TCJ-06-2014-0044

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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