TY  - JOUR
AB  - Synopsis This case is intended to introduce undergraduate entrepreneurship students to business models via an entrepreneur who has two businesses: a used-car dealership, which he owns with his father, and a used-sport-bike dealership, which he solely owns. Although these businesses seem similar, there are subtle differences in business model that make the sport-bike business much more attractive. Case analysis involves a step-by-step comparison of the two firms' revenue models, cost structures, and investment needs and leaves students with two decision: first, how to best grow the sport-bike business, and second, whether to continue operating the used-car business once his father retires.Research methodology Primary interviews, company document review, secondary market research.Relevant courses and levels Undergraduate introduction to entrepreneurship.
VL  - 11
IS  - 1
SN  - 1544-9106
DO  - 10.1108/TCJ-05-2014-0034
UR  - https://doi.org/10.1108/TCJ-05-2014-0034
AU  - Ebben Jay
AU  - Johnson Alec
PY  - 2015
Y1  - 2015/01/01
TI  - Simply Sport Bikes case study
T2  - The CASE Journal
PB  - Emerald Group Publishing Limited
SP  - 113
EP  - 122
Y2  - 2024/04/24
ER  -