TY  - JOUR
AB  - Jeff Hotchkiss, President of the Assembly Test Division of Teradyne, Inc., the largest electronics testing company in the world, returned to the corporation where he had built his career after a three-year hiatus as CEO of a VOIP start-up. Teradyne's operation was struggling through the effects of a bad economy coupled with significant downturns in the electronics industry, and Hotchkiss encountered numerous problems specifically in the China operation, including customer dissatisfaction with service, price, and time required to implement changes. He assembled a strategic team to address these issues and to recommend and implement an accelerated turnaround in China. Students are challenged to design the turnaround plan.
VL  - 5
IS  - 2
SN  - 1544-9106
DO  - 10.1108/TCJ-05-2009-B006
UR  - https://doi.org/10.1108/TCJ-05-2009-B006
AU  - Hung Kuo-Ting
AU  - Hunt Neil
AU  - Vega Gina
AU  - Levesque Laurie
AU  - Arslan Hasan
AU  - DeLaunay Christian
PY  - 2009
Y1  - 2009/01/01
TI  - Teradyne: On the road to China1
T2  - The CASE Journal
PB  - Emerald Group Publishing Limited
SP  - 121
EP  - 137
Y2  - 2024/05/11
ER  -