TY  - JOUR
AB  - Ann Taylor was founded in 1954, and its classic black dress and woman's power suit were staples for years. In 1995 Ann Taylor LOFT was launched to appeal to a more casual, costconscious consumer. Under Kay Krill's leadership, the division began to outperform the original flagship. When Krill was promoted to President/CEO of Ann Taylor Stores Corporation in 2005, she was challenged with rebuilding the Ann Taylor brand - (i.e., meeting the “wardrobing needs of the updated classic consumer”) while maintaining the image and market share of LOFT. By mid-2008, an additional problem appeared: the macroeconomic climate was posing considerable uncertainty, especially for retail businesses. Krill was firmly committed to long-term growth. However, given the 2008 situation, what could she do to unleash what she believed was the firm's “significant untapped potential”?
VL  - 5
IS  - 2
SN  - 1544-9106
DO  - 10.1108/TCJ-05-2009-B004
UR  - https://doi.org/10.1108/TCJ-05-2009-B004
AU  - Assenza Pauline
AU  - Eisner Alan B.
AU  - Kuperman Jerome C.
PY  - 2009
Y1  - 2009/01/01
TI  - Ann Taylor: Survival in Specialty Retail
T2  - The CASE Journal
PB  - Emerald Group Publishing Limited
SP  - 44
EP  - 68
Y2  - 2024/04/25
ER  -