TY  - JOUR
AB  - Synopsis This case presents a problem with competing in the Chinese market faced by Jeff Hotchkiss in early 2000s, then President of the Assembly Test Division (ATD) at Teradyne. Teradyne is the world’s largest producer of automatic test equipment for electronic assembly on production lines. Hotchkiss needed to find a solution to prevent ATD from continued loss of market share in equipment sales and loss of service revenue in China. Various factors to be considered include customer differentiation and service supply chain configuration.Research methodology This case is a field researched case. The research team met with Teradyne’s division president and top management team, and was given access to the documents including customer feedback.Relevant courses and levels Graduate or undergraduate: operations management, supply chain management.
VL  - 13
IS  - 4
SN  - 1544-9106
DO  - 10.1108/TCJ-02-2016-0017
UR  - https://doi.org/10.1108/TCJ-02-2016-0017
AU  - Levesque Laurie L.
AU  - Hung Kuo-Ting
AU  - Arslan Hasan
PY  - 2017
Y1  - 2017/01/01
TI  - Teradyne: hitting the great wall
T2  - The CASE Journal
PB  - Emerald Publishing Limited
SP  - 546
EP  - 560
Y2  - 2024/09/20
ER  -