Albert Bourla: leading Pfizer’s successful vaccine rollout to tackle the Covid-19 pandemic

Abstract

Research methodology

This case study was prepared through secondary research. The secondary data was collected in electronic format from the internet. Archived data from the company sources as well as other resources available online was used. Financial reporting about Pfizer Inc. (Pfizer) was done using data from the company’s annual reports.

Case overview/synopsis

This case discusses US-based pharmaceutical giant Pfizer’s successful rollout of the Covid-19 vaccine under the leadership of its Chief Executive Officer Albert Bourla (Bourla). In March 2020, when the World Health Organization declared Covid-19 a pandemic, leaders of pharmaceutical giants worldwide were in no way prepared to find a cure for the disease caused by the novel coronavirus. On the other hand, Bourla stood up like a true leader and sought to do something to address the problem. Bourla’s huge gamble paid off. In December 2020, the Food and Drug Administration approved the Covid-19 vaccine developed by Pfizer. Pfizer was ready with 50 million vaccine doses for global distribution.

Complexity academic level

This case is intended for use in MBA/MS level programs as part of the curriculum on Effective Leadership and Decision-making, and Crisis Management.

Citation

Faheem, H. and Dutta, S. (2023), "Albert Bourla: leading Pfizer’s successful vaccine rollout to tackle the Covid-19 pandemic", , Vol. 19 No. 1, pp. 26-48. https://doi.org/10.1108/TCJ-01-2022-0023