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Trouble in Chocolate Town: A Look at Hershey Foods Corporation

Terence P. Curran (Siena College)
Linda L. Richardson (Siena College)
Andrea E. Smith-Hunter (Siena College)

The CASE Journal

ISSN: 1544-9106

Publication date: 1 December 2004

Abstract

After reading this case, the reader will feel compelled to answer the following questions. What is the best strategy for future growth of Hershey? How important is organizational culture on a corporation's strategic direction? Should the company indeed be sold to a larger corporation?

Citation

Curran, T.P., Richardson, L.L. and Smith-Hunter, A.E. (2004), "Trouble in Chocolate Town: A Look at Hershey Foods Corporation", The CASE Journal, Vol. 1 No. 1, pp. 97-112. https://doi.org/10.1108/TCJ-01-2004-B008

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited