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Trouble in Chocolate Town: A Look at Hershey Foods Corporation

Terence P. Curran (Siena College)
Linda L. Richardson (Siena College)
Andrea E. Smith-Hunter (Siena College)

The CASE Journal

ISSN: 1544-9106

Publication date: 1 December 2004


After reading this case, the reader will feel compelled to answer the following questions. What is the best strategy for future growth of Hershey? How important is organizational culture on a corporation's strategic direction? Should the company indeed be sold to a larger corporation?


Curran, T.P., Richardson, L.L. and Smith-Hunter, A.E. (2004), "Trouble in Chocolate Town: A Look at Hershey Foods Corporation", The CASE Journal, Vol. 1 No. 1, pp. 97-112.



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