After reading this case, the reader will feel compelled to answer the following questions. What is the best strategy for future growth of Hershey? How important is organizational culture on a corporation's strategic direction? Should the company indeed be sold to a larger corporation?
Curran, T.P., Richardson, L.L. and Smith-Hunter, A.E. (2004), "Trouble in Chocolate Town: A Look at Hershey Foods Corporation", The CASE Journal, Vol. 1 No. 1, pp. 97-112. https://doi.org/10.1108/TCJ-01-2004-B008
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