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East Side Bank: The Dilemma of Technology

C. Michael Drexel (Southampton College - Long Island University)

The CASE Journal

ISSN: 1544-9106

Publication date: 1 December 2004


The case has a difficulty level of three, which makes it appropriate for a junior level course. The case is designed to be taught in ½ hours and requires about 3 hours of preparation. It is designed for use in Strategy, Marketing, Money and Banking, or International Business courses.


Drexel, C.M. (2004), "East Side Bank: The Dilemma of Technology", The CASE Journal, Vol. 1 No. 1, pp. 62-68.



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