Case Research and Writing: Three Days in the Life of Professor Moore

Abstract

This article, written in case format, has been written to assist the novice case writer in case research and writing. The article covers all aspects of case writing including: idea generation and sources of cases, working with primary and secondary case sources, obtaining client releases, writing the case story line, developing a catchy ‘hook’, using the past tense, providing supporting exhibits, and providing a bibliography for the case. The teaching note (or instructor's manual)is also covered in detail including: an overview of the case, learning objectives, course placement and targeted audience, instructional methodologies, case questions and answers, the epilogue, and the bibliography. Appendix A includes a discussion on case publishing and includes a list of journals and conferences which accept cases.

Citation

Armandi, B.R., Sherman, H. and Vega, G. (2004), "Case Research and Writing: Three Days in the Life of Professor Moore", , Vol. 1 No. 1, pp. 8-30. https://doi.org/10.1108/TCJ-01-2004-B002