Innovations and eco-sustainability: exploring the role of organizational environment
ISSN: 1747-1117
Article publication date: 23 August 2021
Issue publication date: 3 August 2022
Abstract
Purpose
This paper aims to analyze the contribution of the diffusion of innovation framework to eco-sustainability. It examines the interplay of organizational environment, innovation and innovation adopters’ characteristics on the diffusion of environmental sustainability.
Design/methodology/approach
The data for empirical validation were obtained through an offline survey from the hospitals. The proposed conceptual framework was tested using the hierarchical regression analysis technique.
Findings
The results show that diffusion of innovation characteristics and organizational environment significantly influence the environmental sustainability index. The adopters’ characteristics do not have any direct effect on the environmental sustainability but this effect becomes significant in the presence of a favorable organizational environment.
Practical implications
Focusing on innovations that offer an advantage over the existing processes, are compatible with the existing system, are uncomplicated and simple to implement and can be experimented before full implementation may greatly accelerate the adoption of eco-innovations in hospitals. Fostering an organizational environment where employees are encouraged and rewarded for contributing to sustainable innovations can play a substantial role in the implementation of environmental sustainability innovations.
Originality/value
This study is an original contribution as it advances the limited understanding of the predictors and moderators of environmental sustainability in hospitals.
Keywords
Acknowledgements
The project on which the present report is based was funded by the Indian Council of Social Science Research and Ministry of Human Resource Development, India (IMPRESS Scheme). However, the responsibility for the facts stated, opinions expressed, and conclusions reached is entirely that of the project director/author and not of the sponsoring agency. Grant number: File No. IMPRESS/P777/2018-19/ICSSR.
The project on which the present report is based was funded by the Indian Council of Social Science Research and Ministry of Human Resource Development, India (IMPRESS Scheme). However, the responsibility for the facts stated, opinions expressed and conclusions reached is entirely that of the project director/author and not of the sponsoring agency.Grant Number: File No. IMPRESS/P777/2018–19/ICSSR.
Citation
Chaudhary, R. and Kumar, C. (2022), "Innovations and eco-sustainability: exploring the role of organizational environment", Social Responsibility Journal, Vol. 18 No. 6, pp. 1069-1088. https://doi.org/10.1108/SRJ-12-2020-0497
Publisher
:Emerald Publishing Limited
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