To read this content please select one of the options below:

Innovations and eco-sustainability: exploring the role of organizational environment

Richa Chaudhary (Department of Humanities and Social Sciences, Indian Institute of Technology Patna, Patna, India)
Chandan Kumar (Department of Humanities and Social Sciences, Indian Institute of Technology Patna, Patna, India)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 23 August 2021

Issue publication date: 3 August 2022

483

Abstract

Purpose

This paper aims to analyze the contribution of the diffusion of innovation framework to eco-sustainability. It examines the interplay of organizational environment, innovation and innovation adopters’ characteristics on the diffusion of environmental sustainability.

Design/methodology/approach

The data for empirical validation were obtained through an offline survey from the hospitals. The proposed conceptual framework was tested using the hierarchical regression analysis technique.

Findings

The results show that diffusion of innovation characteristics and organizational environment significantly influence the environmental sustainability index. The adopters’ characteristics do not have any direct effect on the environmental sustainability but this effect becomes significant in the presence of a favorable organizational environment.

Practical implications

Focusing on innovations that offer an advantage over the existing processes, are compatible with the existing system, are uncomplicated and simple to implement and can be experimented before full implementation may greatly accelerate the adoption of eco-innovations in hospitals. Fostering an organizational environment where employees are encouraged and rewarded for contributing to sustainable innovations can play a substantial role in the implementation of environmental sustainability innovations.

Originality/value

This study is an original contribution as it advances the limited understanding of the predictors and moderators of environmental sustainability in hospitals.

Keywords

Acknowledgements

The project on which the present report is based was funded by the Indian Council of Social Science Research and Ministry of Human Resource Development, India (IMPRESS Scheme). However, the responsibility for the facts stated, opinions expressed, and conclusions reached is entirely that of the project director/author and not of the sponsoring agency. Grant number: File No. IMPRESS/P777/2018-19/ICSSR.

The project on which the present report is based was funded by the Indian Council of Social Science Research and Ministry of Human Resource Development, India (IMPRESS Scheme). However, the responsibility for the facts stated, opinions expressed and conclusions reached is entirely that of the project director/author and not of the sponsoring agency.Grant Number: File No. IMPRESS/P777/2018–19/ICSSR.

Citation

Chaudhary, R. and Kumar, C. (2022), "Innovations and eco-sustainability: exploring the role of organizational environment", Social Responsibility Journal, Vol. 18 No. 6, pp. 1069-1088. https://doi.org/10.1108/SRJ-12-2020-0497

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles