To read this content please select one of the options below:

Smog risk perception, corporate social responsibility, and green innovation: evidence from China

Zonghua Liu (School of Economics and Management, China Three Gorges University, Yichang, China)
Yulang Guo (School of Business Administration, Guangdong University of Finance and Economics, Guangzhou, China)
Ming Zhang (School of Economics and Management, China Three Gorges University, Yichang, China)
Tianping Mao (Economics and Management Department, Sichuan College of Architectural Technology, Deyang, China)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 3 January 2023

53

Abstract

Purpose

The purpose of this study is to investigate the main effect of top executive smog risk perception on green innovation and to examine the mediating role of corporate social responsibility (CSR) in the positive relationship between smog risk perception and green innovation along with the moderating role of smog knowledge.

Design/methodology/approach

A theoretical framework is developed based on the upper echelons theory to argue that top executive smog risk perception can be closely related to green innovation. Hierarchical analysis is conducted using a sample of eight firms in China.

Findings

Hypothesis testing indicates that physical health risk perception and mental health risk perception positively affect green innovation, and that these effects are positively mediated by CSR. In addition, smog knowledge moderates the relationship between physical health risk perception and green innovation.

Research limitations/implications

The findings extend current studies on green innovation by highlighting the role of top executives’ perceptions beyond studying top executives’ attributes. The findings suggest that top executives should actively respond to smog pollution and fulfill CSR.

Originality/value

Previous studies have suggested that top executives’ demographic characteristics are the determining factors of green innovation. This empirical paper fills a gap in the literature by exploring the impact of top executive smog risk perception on green innovation within the framework of the upper echelons theory.

Keywords

Acknowledgements

The authors thank Thomas Stephen Ramsey for his English corrections on the manuscript.

This research was funded by the financial support from the Projects of the National Social Science Foundation of China (No. 19BGL131).

Declaration of competing interest: The authors declare no competing interest.

Citation

Liu, Z., Guo, Y., Zhang, M. and Mao, T. (2023), "Smog risk perception, corporate social responsibility, and green innovation: evidence from China", Social Responsibility Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SRJ-06-2021-0249

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles