Organizations’ commitment to and communication of CSR activities: insights from Ghana

James B. Abugre (Department of Organization and HRM, University of Ghana Business School)
Richard B. Nyuur (Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK)

Social Responsibility Journal

ISSN: 1747-1117

Publication date: 2 March 2015

Abstract

Purpose

The purpose of this paper is to examine organizations’ commitment and communication of corporate social responsibility (CSR) in a developing country’s context.

Design/methodology/approach

The study employed an empirical quantitative approach by surveying 193 managers from multiple organizations in Ghana, and used independent sample t-test as well as descriptive statistics to examine the phenomenon.

Findings

The study established that firms operating in Ghana know about CSR and are committed to it. But the level of understanding of the concept as evidenced by their practices is limited to philanthropic activities. The study further revealed that firms operating in Ghana communicate their CSR activities to stakeholders in many forms. Additionally, organizations employ equally varied channels in communicating their CSR initiatives.

Practical implications

The study contributes the Ghanaian perspective of CSR to the Sub-Sahara African literature, and by that it enhances our present understanding of the commitment and communication channels of CSR activities by companies operating in Ghana.

Originality/value

Empirical Literature on CSR communication in developing countries is limited. The paucity of academic enquiry on the issue has stimulated this research, based on the perceptions of managers of firms operating in Ghana about their principles of CSR, their way to disclose these activities and the kind of CSR activities done. Further research directions are also articulated.

Keywords

Citation

Abugre, J. and Nyuur, R. (2015), "Organizations’ commitment to and communication of CSR activities: insights from Ghana", Social Responsibility Journal, Vol. 11 No. 1, pp. 161-178. https://doi.org/10.1108/SRJ-06-2013-0066

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.