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A new mapping outcome method to measure social return on investment: a case study in Peru

Cesar Sandro Saenz (ESAN University, Lima, Peru)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 20 June 2020

Issue publication date: 26 May 2021

228

Abstract

Purpose

This paper aims to contribute a new way to carry out outcome mapping (OM) for corporate social responsibility (CSR) projects based on three elements: the lifecycle of the CSR project, its stakeholders and sustainability outcomes. To develop this new OM, CSR projects in the mining industry are analyzed to discover their economic, environment and societal impacts.

Design/methodology/approach

A multiple-case study approach is used. Data were collected through direct observations and documents, and complementary attitudinal feedback was also obtained from interviews with community, government and industry leaders.

Findings

Mapping the CSR project lifecycle, stakeholders and sustainability outcomes simultaneously generate a better approximation of the real impact of the projects that are analyzed. Each stage of the lifecycle reveals new sustainability outcomes for each stakeholder.

Originality/value

This paper provides a new approach to OM and therefore provides a new way to assess CSR projects.

Keywords

Citation

Saenz, C.S. (2021), "A new mapping outcome method to measure social return on investment: a case study in Peru", Social Responsibility Journal, Vol. 17 No. 4, pp. 562-577. https://doi.org/10.1108/SRJ-04-2018-0097

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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