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Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries

Hoang Tien Nguyen (Department of Business and Law, Saigon International University, Ho Chi Minh, Vietnam)
Doan Minh Duc Le (Department of Accounting, Thu Dau Mot University, Thu Dau Mot, Vietnam)
Thien Thong Minh Ho (Saigon International University, Ho Chi Minh, Vietnam)
Phuong Mai Nguyen (International School, Vietnam National University, Hanoi, Vietnam)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 7 May 2020

Issue publication date: 26 May 2021

4784

Abstract

Purpose

This study aims to point out the importance and the relevance of sustainability issues and the need for their enhancement in the contemporary model of corporate social responsibility (CSR) as the top priority for business entities. Furthermore, it also highlights ways to enhance sustainability in the contemporary CSR model in the fast fashion industry of developing countries.

Design/methodology/approach

Literature review has been extensively done through available databases, including ProQuest and ScienceDirect.

Findings

This study delivers a full insight into the current state of research on the CSR model and sustainability in developing countries. The prevalent corporate environmental sustainability practices of global apparel brands are identified to propose ways to enhance sustainability in the contemporary CSR model.

Research limitations/implications

The growth of fast fashion industry brings the risks of unsustainability to developing countries. Thus, it is a must for the garment and textile companies to enhance a sustainable CSR model through promoting sustainable leadership and integrating corporate culture.

Originality/value

To the best of author’s knowledge, this study is the first to emphasise the role of sustainable leadership in promoting a sustainable CSR model in the fast fashion industry of developing countries.

Keywords

Citation

Nguyen, H.T., Le, D.M.D., Ho, T.T.M. and Nguyen, P.M. (2021), "Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries", Social Responsibility Journal, Vol. 17 No. 4, pp. 578-591. https://doi.org/10.1108/SRJ-03-2019-0108

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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