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Corporate social responsibility: a likely causality of the crisis or a potential exit strategy component? A proposition development for an economy under pressure

Antonis Skouloudis (Researcher, based at Centre for Environmental Policy & Strategic Environmental Management, University of the Aegean, Mytilene, Greece)
Athanasios Chymis (Research Fellow, based at Research Department, Centre of Planning and Economic Research, Athens, Greece)
Stuart Allan (Head of Department, based at Department of Property and Construction Management, School of Architecture, Design and Construction, University of Greenwich, London, UK)
Konstantinos Evangelinos (Lecturer, based at Centre for Environmental Policy & Strategic Environmental Management, University of the Aegean, Mytilene, Greece)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 30 September 2014

Abstract

Purpose

The purpose of this paper is to outline a set of propositions for the Greek business sector concerning the value of strategically adopting a responsible business behaviour. The recent economic downturn of the Greek economy stresses the need for redefining current business models, attitudes and practices.

Design/methodology/approach

The authors draw from prior literature on strategic corporate responsibility and build their arguments on the value of social responsibility as an important component of an exit strategy from the domestic economic crisis.

Findings

Promoting the social responsibility of business could yield win–win opportunities for Greek firms and have a positive effect on the regeneration of the national economy’s dynamics. Connecting the well-established strategic CSR literature with the specific handicaps of an economy under pressure, we point out that the current deep crisis can be alleviated by regaining the trustworthiness, supporting the competitiveness potential and enhancing the extroversion of the Greek economy.

Practical implications

Strategic options from which policymakers and managers can endorse the development of a CSR agenda as an exit strategy component are set forth. Such practical implications pertain to the creation of an enabling environment for strategic CSR implementation, an emphasis on CSR-related amelioration of competitiveness parameters and a redefinition of market orientation of domestic firms under the scope of socially responsible business behaviour.

Originality/value

An economic–business environment under extreme pressure is discussed; problems relevant to the Greek case are outlined while a new approach in the way of doing business is proposed.

Keywords

Citation

Skouloudis, A., Chymis, A., Allan, S. and Evangelinos, K. (2014), "Corporate social responsibility: a likely causality of the crisis or a potential exit strategy component? A proposition development for an economy under pressure", Social Responsibility Journal, Vol. 10 No. 4, pp. 737-755. https://doi.org/10.1108/SRJ-02-2013-0015

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited