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Business ethics index: the impact of political affiliation

John Tsalikis (Department of Marketing and Logistics, Florida International University, Miami, Florida, USA)
Michelle Van Solt (Department of Marketing and Logistics, Florida International University, Miami, Florida, USA)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 14 June 2019

Issue publication date: 31 August 2020

456

Abstract

Purpose

The purpose of this study is to measure differences on the business ethics index (BEI) between respondents of different political affiliations (i.e. democrats, republicans and independents). The BEI was originally developed as an indicator of consumers’ sentiments toward the ethicality of business practices.

Design/methodology/approach

Data collection was conducted by ORC International Telephone CARAVAN®. The study was conducted using two probability samples of 1,008 adults (18 years old and older) living in the continental United States.

Findings

The data demonstrate that republicans feel more positive on all three components (i.e. personal/past, vicarious/past, and future) and on the overall BEI compared to democrats and independents.

Research limitations/implications

The limitations of the study include that the data include political affiliation and not actual voting behavior. One can assume there is a high correlation between the two; however, many US voters do not actually take the time to vote might attenuate this relationship. A future application of the BEI will attempt to capture real voting patterns and not only political affiliation.

Practical implications

The data confirm the political and ideological schism evident in the US at the present time. At a time where almost all the centers of political power (Presidency, Senate and Parliament) are being controlled by the GOP, republican voters are more optimistic about the future ethical behavior of businesses.

Social implications

Beyond political ideology, ethical behavior by business is crucial to the integrity of the economic system both at the national and international level.

Originality/value

This is the first time that consumers’ ethical perceptions, as measured by the BEI, were associated with people’s political affiliations.

Keywords

Acknowledgements

Compliance with Ethical Standards.Funding: This study received no funding.Conflict of interest: John Tsalikis declares that he has no conflict of interest. Michelle Van Solt declares that she has no conflict of interest.Ethical approval: All procedures performed in this study, involving human participants, were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or corporate standards.Informed consent: Informed consent was obtained from all individual participants included in this study.

Citation

Tsalikis, J. and Van Solt, M. (2020), "Business ethics index: the impact of political affiliation", Social Responsibility Journal, Vol. 16 No. 7, pp. 949-955. https://doi.org/10.1108/SRJ-01-2019-0014

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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