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Advancing sustainable business through discourse: a conceptual framework

Jeffrey Gauthier (SUNY Plattsburgh, Plattsburgh, New York, USA)

Social Responsibility Journal

ISSN: 1747-1117

Article publication date: 6 March 2017

309

Abstract

Purpose

The purpose of this paper is to explore the relationship between individuals’ discursive practices and organizational-level strategic change with respect to sustainability strategy.

Design/methodology/approach

The approach taken integrates Hart’s natural resource-based view of the firm with discourse theory.

Findings

A conceptual model of the relationship between discursive practices and strategic change is proposed.

Research limitations/implications

The paper’s model serves as a foundation on which future empirical research on the effectiveness of specific discursive practices can be conducted.

Originality/value

Much of strategy research is notable for the absence of discussion on human actors and actions. The paper helps to fill this gap, contributing to existing scholarship by examining the micro-foundations of sustainability strategy through the fundamental role of individuals’ discursive practices.

Keywords

Citation

Gauthier, J. (2017), "Advancing sustainable business through discourse: a conceptual framework", Social Responsibility Journal, Vol. 13 No. 1, pp. 143-154. https://doi.org/10.1108/SRJ-01-2016-0005

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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