TY  - JOUR
AB  - Purpose– This second part of Strategy & Leadership's interview with Prof. Venkat Ramaswamy, one of the early proponents of co-creating value with stakeholders, asks him about the progress of the “co-creation transformation” of markets on its tenth anniversary and its wider implications for firm strategists and public policy makers. The interview concludes with a remembrance of the late C.K. Prahalad, a co-developer of the theory, and reviews his many contributions to the advancement of strategic management.Design/methodology/approach– This interview considers how the co-creation view starts with interactions as the locus of value and platforms of engagements with individuals as the locus of value creation.Findings– The co-creation paradigm is a dynamic perspective that sees the interaction of customers, employees and other stakeholders as forums for learning and ever-expanding capability building.Practical implications– Strategy as “stretch and leverage” in the world of co-creation becomes about joint aspirations>joint resources.Originality/value– Corporate managers need to understand that leading companies that have successfully adopted the co-creation model follow a simple principle – they focus their entire organization on the engagements with individuals.
VL  - 42
IS  - 1
SN  - 1087-8572
DO  - 10.1108/SL-09-2013-0072
UR  - https://doi.org/10.1108/SL-09-2013-0072
AU  - Leavy Brian
ED  - Robert Randall and Brian Leavy
PY  - 2014
Y1  - 2014/01/01
TI  - Venkat Ramaswamy – how value co-creation with stakeholders is transformative for producers, consumers and society
T2  - Strategy & Leadership
PB  - Emerald Group Publishing Limited
SP  - 9
EP  - 16
Y2  - 2024/04/19
ER  -