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Strategic choices for managing potential crises

Helio Fred Garcia (Logos Consulting)

Strategy & Leadership

ISSN: 1087-8572

Article publication date: 20 November 2017




The article guides executives and their staff on how to respond to and manage a potential crisis as it is evolving.


The article offers three sets of questions that executives can use to help them clarify what is happening and what the appropriate response should be in the event of a potential crisis.


Every crisis is a business problem before it is a communication problem. Effective crisis response pairs smart action with smart communication.

Practical implications

The more candidly we articulate the problem, the more likely we are to effectively address it.


Among the many valuable insights in this article are these three: (1) Trust is the consequence of fulfilled expectations. (2) Framing decisions in light of stakeholder expectations leads to smarter choices faster, and maintains stakeholder trust. (3) Effective crisis response begins with a timely demonstration of caring.



Garcia, H.F. (2017), "Strategic choices for managing potential crises", Strategy & Leadership, Vol. 45 No. 6, pp. 34-40.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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